Divine Mercy University · Presence+

Launch milestones, measured from the funding event

This plan was built on the assumption that funding would close in June 2026. It did not, and funding remains tentative. Rather than publish dates that are already wrong, every milestone below is now expressed as a number of days after the funding event. The sequence, the dependencies, and the targets are unchanged — only the starting gun has moved.

Why the dates are relative

The plan is intact. The clock has not started.

Nearly every milestone in this plan depends on hiring, and hiring depends on funding. A Marketing Manager cannot start in month one if month one has not begun. Restating the schedule against a fixed calendar each time funding slips produces a document that is out of date the week it is written, and it obscures the thing a funder most needs to see: that the work is sequenced, costed, and ready to execute on receipt.

What changed and what did not

Changed: the calendar. The original plan ran July 2026 through June 2027 on the expectation of a June 2026 close.

Unchanged: the sequence of hires, the ninety-day path to launch, the partner and provider targets at each stage, and the twelve-month ARR range.

How to read this document

One anchor, then everything counts forward

The anchor

F = the day funds are received

Every milestone is written as F + days. F+30 means thirty days after funds land; F+90 means ninety. Phase boundaries are the month equivalents of the original plan, so F+1–30 is what was July 2026, F+31–60 was August, and so on.

If funding closes on Enter a date to fill in the projected column. Nothing is saved or sent — it is a local calculation for planning conversations.

The schedule

Milestones

From funding	Original target	Projected	What happens
Phase one · building the go-to-market team
F+1 – 30	Jul 2026	—	Team formation beginsMarketing Manager and Sales Lead start. Brand collateral goes into production.
F+31 – 60	Aug 2026	—	Second wave of hiresBDR, Implementation Associate #1, and Content/Design start. Pilot wraps with documented outcomes done ahead of funding
F+61 – 90	Sep 2026	—	Pre-launchFive or more institutional partners confirmed. Launch logistics finalized. First case studies published.
F+90	Sep 28	—	LAUNCH EVENTPress coverage. Digital campaigns go to full budget.
Phase two · post-launch execution
F+150	Nov 2026	—	First onboardings completeFirst post-launch institutional onboardings finished. Thirty or more active opportunities in the pipeline.
F+180	Dec 2026	—	Six-month review15–20 institutional partners live. 80–120 individual providers.
F+210	Jan 2027	—	Scale the team, work the conferencesSDR and Implementation Associate #2 start. FOCUS SEEK and ACCU conferences. University push for the fall term.
Phase three · growth
F+270	Mar 2027	—	Nine-month position30–40 institutional partners. 150–200 individual providers.
F+365	Jun 2027	—	Twelve-month position40–60 institutional partners. 200–300 individual providers. ARR $350K–$600K.

The original plan's "year-end review" is shown here as the six-month review, because F+180 is only December if funding closes in June.

The honest exception

Two milestones do not slide

Most of this plan moves cleanly with the funding date. Two items are anchored to other people's calendars and cannot be rebased:

The launch event. Sep 28, 2026 was chosen as a date, not as a duration. If funding lands late enough that F+90 falls in a holiday period or a slow news window, the event date should be re-picked deliberately rather than allowed to land wherever ninety days puts it.
FOCUS SEEK and the ACCU annual meeting. These are January conferences. They happen whether or not we are funded, and together they are the best institutional-sales window in the Catholic higher-education year. The original plan reached them at F+210 — launched, staffed, and carrying case studies. Every month funding slips, we arrive at that same fixed week earlier in our own maturity curve. Slip far enough and we arrive before launch, or wait a full year for the next one.

Implication worth stating plainly: the cost of delay is not evenly distributed across the year. A close before early autumn preserves the January conference window. A close after it pushes the university channel out by a full academic cycle.

Where we already are

The delay has been spent on the product, not idled

Funding was expected in June 2026 and did not arrive. The months since were not lost time, and two of the milestones above have effectively been retired ahead of schedule:

Beta testing began in May 2026 and has run continuously since.
The ninety-day pilot is complete, run with real case scenarios and documented outcomes — the deliverable originally scheduled for F+31–60.
The platform has been reviewed by dozens of pastors and parishes, most of the major non-profits, and the Veterans Administration.
A pilot launch with clients is underway. What remains is not product work; it is a concentrated sales and marketing push.

What this means for F+90. The original ninety-day runway to launch included finishing the pilot and generating the first outcome documentation. That work is done. The ninety days after funding are now almost entirely hiring, collateral, partner confirmation, and event logistics — a lower-risk ninety days than the one originally costed.

What the funding event releases

The first thirty days, in order

So that F+1 is not an abstraction, this is what the first month spends money on and why it must be first:

Marketing Manager and Sales Lead. Every downstream milestone — partner confirmations, case studies, the launch event, the pipeline — is produced by these two roles. They are hired first because nothing else can start until they do.
Brand collateral into production. Institutional buyers ask for materials before they ask for a demo. Collateral has a lead time, so it starts in parallel with the hires rather than after them.
Everything else waits. The BDR, Implementation Associate, and Content/Design hires are deliberately in the second month, after the leads are in place to direct them.

Divine Mercy University · Presence+ · launch milestones relative to the funding event · prepared August 2026